Running B2B LinkedIn from Tunisia for international clients taught me one thing: consistency beats brilliance. Here is the exact cadence that works.
The weekly rhythm
Monday — the lesson. Something you learned from a real project, with numbers. “We cut a client’s CPL by 40% by deleting one form field.”
Wednesday — the opinion. A clear point of view on something happening in your industry. Agree or disagree, but never sit on the fence.
Friday — the proof. A result, a screenshot, a before/after. Let the work speak.
The rules
- One point of view, repeated relentlessly. People should know what you stand for after three posts.
- Zero motivational quotes. Nobody hires a consultant because of a sunrise photo with a caption about grinding.
- Comment on 5 posts in your niche every day. The comments are the real growth engine.
What to expect
Nothing for 6 weeks. Then the first inbound message. Then, around month 3, a steady trickle of “I’ve been following your content” calls. That is how B2B actually works on LinkedIn — from Tunisia or anywhere else.