Founder of Marketing Butterfly. Digital marketing consultant. Certified trainer. I believe extraordinary growth starts with the courage to think differently — and the discipline to prove it works.
Discover my storyBefore the agency
What makes someone stop scrolling, believe in a brand, and take action? That question took me from studying information and communication technologies in Sousse to the front lines of digital campaigns.
I learned that a beautiful idea is not enough. It needs the right audience, the right message, and a way to measure what happens next. So I built my practice at the intersection of content, media buying and data.
The butterfly effect isn't a metaphor here. It's a way of working: make the right small move, then watch the result grow.
The journey
Every chapter sharpened the same conviction: powerful creative and real performance belong together.
The first spark
At EasyCom, I learned to listen to the people behind the metrics. At Wamia Marketplace, I helped take a creative campaign from idea to launch. Its video reached more than 300,000 views in 48 hours. That was the moment I understood the power of an idea built to move.
Learning to scale
At ITGate Group, I worked across technology, training and recruitment brands. I managed paid social activity with a total advertising budget of $18,000, contributing to a 30% increase in engagement and brand awareness. The lesson was clear: creative earns attention; strategy gives it direction.
Performance with purpose
At E2Business, I connected content, advertising and tracking to business outcomes. Campaign work exceeded revenue targets by 30% while reducing cost per lead by 15%. Better email segmentation lifted open and click-through rates by 30%. I learned to make every decision accountable.
Building what comes next
Today, I consult independently, teach digital marketing and lead Marketing Butterfly. Our agency brings creative, performance and specialist talent together. I work with brands across e-commerce, B2B, education and services — and help the next generation of marketers build the skills to do the same.
More than a solo story
Marketing Butterfly is the agency I founded to connect the people and skills growth actually requires. Strategy, creative, development, account management and analysis work together here — not in silos.
My role is to ask the hard questions, build the direction and hold the work to a higher standard. The team makes that vision real for every brand we partner with.
The work doesn't end with me
As a CNFCPP-certified professional trainer, I've taught more than 100 learners through practical digital marketing programmes, including eight GoMyCode cohorts. My sessions turn strategy, content, Meta and Google Ads, AI tools and performance measurement into skills people can use the next day.
From GoMyCode and E2Business to workshops with ISSAT Kairouan, JCI Kalaa Kebira and Optimus Training, the goal stays the same: leave people more capable than I found them. Learner feedback averaged 82 out of 100, with more than 80% recommending the programme.
What comes next
Whether your brand needs a sharper story, stronger results or a team ready to grow, let's find the move that changes everything.