You have 1.5 seconds. That is the entire window between a scroll and a stop. Here are the openers that consistently win that window for our clients.
The pattern interrupts
- “Nobody talks about this, but…”
- “I wasted 3 months learning this so you don’t have to.”
- “This is why your ads aren’t working.”
- “Before you spend another dinar on ads, watch this.”
The specificity hooks
- “We spent 12,000 TND on this campaign. Here’s exactly what happened.”
- “3 mistakes every Tunisian restaurant makes on Instagram.”
- “The 4-second rule that doubled our watch time.”
The curiosity gaps
- “The ad that got banned taught us more than the one that went viral.”
- “Our worst-performing post made the most sales. Here’s why.”
- “Stop posting every day. Do this instead.”
The contrarians
- “Boosting posts is burning money — unless you do it like this.”
- “Your logo doesn’t matter. This does.”
Steal them, adapt them to your offer, and test them against each other. The hook is 80% of the result.